How to run digital campaigns: WeAreCities.ca case study
Groundforce Digital advises and trains teams on the tools and craft of digital campaigning. Groundforce Digital has worked extensively on not-for-profit and political campaigns because we care deeply about making contributions that have positive local impact. This session will offer a behind-the-scenes look at a national policy campaign We Are Cities, and how technology helps digitally-savvy people rally around a cause.
Key Take Aways
- What you need to run great digital campaigns
- Modern tools and craft of digital campaigning
- How to plan your campaign: from concept to development
- What happens pre- and post-launch
- Systems and tools needed to sustain your movement
Intermediate Community & Activism Workshop