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How brands should engage journalists on social media

Track this Session

Anyone who works in communications knows that the relationship between brands and the media is mutually beneficial – brands want coverage and journalists want good stories. And digital media has changed the way both sides work. It offers so many content creation and engagement platforms. So how on earth do you get their attention? What platforms should you use? Should you only connect with journalists when you have a story to pitch?

Key Take Aways

  • How has digital media changed the way brands, journalists and PR folks operate?
  • How do you connect and build relationships with journalists on social media?
  • Which platform(s) should you use? Twitter? LinkedIn? Facebook? Google+?
  • Should you pitch journalists on social media?
  • Can you pitch compellingly via social media?
Beginner Social Media & Marketing Session

Q: Is the party free?

Thanks to the generosity of our sponsors, the party is free. Food will be provided but is first-come first-served, so be sure to get there early and stay all night! A drink ticket will also be provide for all participants upon arrival and a cash bar is available.

More FAQ's