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Why are marketers afraid of data/analytics?

Track this Session

Understanding reasons as to why (some) marketers are fearful of data and analytics and how to work to overcome that fear.

Key Take Aways

  • Why analytics aren't hard or tedious
  • Establishment of KPIs and how they depict effectivness
  • Using data to tell a story
  • Analytics are your friends
  • Quantitative versus qualitative
Beginner Social Media & Marketing Session

Speakers

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