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Why are marketers afraid of data/analytics?

Track this Session

Understanding reasons as to why (some) marketers are fearful of data and analytics and how to work to overcome that fear.

Key Take Aways

  • Why analytics aren't hard or tedious
  • Establishment of KPIs and how they depict effectivness
  • Using data to tell a story
  • Analytics are your friends
  • Quantitative versus qualitative
Beginner Social Media & Marketing Session

Q: I plan on connecting while I’m on-site, will there by WiFi?

Absolutely! Free WiFi will be provided for all attendees. The login details will be posted throughout the building at the event, and will also be sent to all registered attendees via email shortly before the event.

More FAQ's