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Why are marketers afraid of data/analytics?

Track this Session

Understanding reasons as to why (some) marketers are fearful of data and analytics and how to work to overcome that fear.

Key Take Aways

  • Why analytics aren't hard or tedious
  • Establishment of KPIs and how they depict effectivness
  • Using data to tell a story
  • Analytics are your friends
  • Quantitative versus qualitative
Beginner Social Media & Marketing Session

Speakers

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Q: Is there an after-party for PodCamp Toronto?

Yes, participants can join us at Ryerson’s Rye in the Ram pub at 55 Gould Street to network and chat with our community on Saturday, February 21st.

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