Mark Blevis, co-author of the book TOUCH, will kick off what he hopes will be a lively discussion on how amateur podcasters and content producers have unlocked the power of social media — people. And, as buzzwordy as it sounds, building a community (or a sense of community) is a valid and attainable goal if you take a human approach.

In setting up the discussion, Mark will share his own experiences, some of the PodCamp history, and examples of real people (and, yes, even organizations) who are doing digital communications right (and some who are doing it very badly).