After more than a decade working in digital and social media, and learning to place marketing content online to show up in search results, I’ve learned a few things about using Google Pay Per Click (Adwords) campaigns to test business offers, and provide proof of concept to potential partners and investors, and most importantly, to you. This is an extremely basic conversation for business owners and entrepreneurs, and anyone who advises clients on marketing opportunities, on the basic elements you’ll want to understand to begin to leverage the lead generation and sales opportunities from clicks from people searching on Google.