One Like, Two Shares, Red Fish, Blue Fish: The Basics of Measuring Social Media
Who am I?
My name is Rob.
Measuring things
has been my job.
So sit in the room
And hear what I say.
You’ll be measuring too
by the end of the day.
We’re going to get down to basics. There are a lot of numbers and points of data available through social media. Let’s stop counting things simply because they can be counted and help you to actually measure the change you’re hoping to make through social media.
Key Take Aways
- What can be measured through social media
- What can't be measured through social media
- How to avoid number soup
