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One Like, Two Shares, Red Fish, Blue Fish: The Basics of Measuring Social Media

Track this Session

Who am I?
My name is Rob.
Measuring things
has been my job.

So sit in the room
And hear what I say.
You’ll be measuring too
by the end of the day.

We’re going to get down to basics. There are a lot of numbers and points of data available through social media. Let’s stop counting things simply because they can be counted and help you to actually measure the change you’re hoping to make through social media.

Key Take Aways

  • What can be measured through social media
  • What can't be measured through social media
  • How to avoid number soup
Beginner Social Media & Marketing Session

Speakers

Q: I’ll be coming to PodCamp Toronto by car, is there parking?

Parking is not provided on-site, though there are several paid lots and some street parking available in the immediate area. Heated underground parking is available directly across Gould Street underneath the Metro grocery store. To access it, come north from Dundas up Dalhousie Street (one way) and the entrance to the garage will be on your right just before you get to Gould.

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