Why Serial Worked: What Audiences Want from New Media

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What does a public radio spin-off podcast have to get right before it can reach 68 million downloads? What lessons from it can you apply to your own podcast, YouTube channel, blog, or other online media? Using the record-breaking podcast as a case study, we’ll look at the key elements audiences have come to expect and demand from online news and entertainment.

Rob Moden is a new media junkie and podcaster. At his day job, he manages vlogger channels and copyrighted content for Boat Rocker Studios, a YouTube multi-channel network under Temple Street Productions (Orphan Black, The Next Step).

Key Take Aways

  • audience expectations for online media
  • sincerity as credibility
  • how niche content can lead to larger audiences
  • making your production stand out on limited resources
  • we determine once and for all if Adnan did it (not really)
Beginner Podcasting & New Media Session


  • Rob Moden

Q: I’ll be coming to PodCamp Toronto by car, is there parking?

Parking is not provided on-site, though there are several paid lots and some street parking available in the immediate area. Heated underground parking is available directly across Gould Street underneath the Metro grocery store. To access it, come north from Dundas up Dalhousie Street (one way) and the entrance to the garage will be on your right just before you get to Gould.

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