Why Serial Worked: What Audiences Want from New Media

Track this Session

What does a public radio spin-off podcast have to get right before it can reach 68 million downloads? What lessons from it can you apply to your own podcast, YouTube channel, blog, or other online media? Using the record-breaking podcast as a case study, we’ll look at the key elements audiences have come to expect and demand from online news and entertainment.

Rob Moden is a new media junkie and podcaster. At his day job, he manages vlogger channels and copyrighted content for Boat Rocker Studios, a YouTube multi-channel network under Temple Street Productions (Orphan Black, The Next Step).

Key Take Aways

  • audience expectations for online media
  • sincerity as credibility
  • how niche content can lead to larger audiences
  • making your production stand out on limited resources
  • we determine once and for all if Adnan did it (not really)
Beginner Podcasting & New Media Session


  • Rob Moden

Q: What do I get out of volunteering?

What don’t you get?! You’ll be part of Toronto’s coolest digital media community, attend some great sessions and meet awesome people. We make sure volunteers have the opportunity to attend the event and get the most out of it for themselves too! Not to mention, there’s the opportunity to network with a marketers, community managers, podcasters and more. And of course, you’ll get a fine addition to your resume and we’re happy to give you a reference!

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