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Why are marketers afraid of data/analytics?

Track this Session

Understanding reasons as to why (some) marketers are fearful of data and analytics and how to work to overcome that fear.

Key Take Aways

  • Why analytics aren't hard or tedious
  • Establishment of KPIs and how they depict effectivness
  • Using data to tell a story
  • Analytics are your friends
  • Quantitative versus qualitative
Beginner Social Media & Marketing Session

Q: Is PodCamp Toronto truly free?

Yes, it is 100% free for all registered attendees. Run entirely by volunteers, and thanks to our generous sponsors that cover any costs, we are able to run this unconference free of charge.

More FAQ's