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Why are marketers afraid of data/analytics?

Track this Session

Understanding reasons as to why (some) marketers are fearful of data and analytics and how to work to overcome that fear.

Key Take Aways

  • Why analytics aren't hard or tedious
  • Establishment of KPIs and how they depict effectivness
  • Using data to tell a story
  • Analytics are your friends
  • Quantitative versus qualitative
Beginner Social Media & Marketing Session

Q: What kind of volunteer opportunities are there at PodCamp Toronto?

PodCamp Toronto is entirely volunteer-driven! We always need enthusiastic volunteers in a range of areas: manning the registration desk, room hosting and greeting attendees at our traditional Saturday night social. Many previous volunteers have gotten more serious and joined our core organizing team! For more details, please contact our Volunteer Coordinator Samuel at volunteers@podcamptoronto.com.

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