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Why are marketers afraid of data/analytics?

Track this Session

Understanding reasons as to why (some) marketers are fearful of data and analytics and how to work to overcome that fear.

Key Take Aways

  • Why analytics aren't hard or tedious
  • Establishment of KPIs and how they depict effectivness
  • Using data to tell a story
  • Analytics are your friends
  • Quantitative versus qualitative
Beginner Social Media & Marketing Session

Q: How can I get to PodCamp Toronto?

There are several public transit options available (please refer to the TTC Trip Planner to determine your route). There are also bicycle racks on the premises, and there are several paid parking lots in the area.

More FAQ's