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Why are marketers afraid of data/analytics?

Track this Session

Understanding reasons as to why (some) marketers are fearful of data and analytics and how to work to overcome that fear.

Key Take Aways

  • Why analytics aren't hard or tedious
  • Establishment of KPIs and how they depict effectivness
  • Using data to tell a story
  • Analytics are your friends
  • Quantitative versus qualitative
Beginner Social Media & Marketing Session

Q: Where is PodCamp Toronto 2015 taking place?

Our event takes over the halls of the Rogers Communications Centre at Ryerson University. The building is located at 80 Gould Street, Toronto (between Church and Jarvis/Dundas and Gerrard).

More FAQ's