In this session James Wilkinson — an award winning Digital Out Of Home specialist, will take you into the not so distant future of content consumption beyond your usual web sites and apps. The future is bright, literally! Digital Signage, NFC, Bluetooth LE, Apple Pay, iBeacons, Kinect it’s all starting to come together to deliver you a new kind of experience, are you ready? After this session you will be excited, and maybe a little bit scared for the future.
Key Take Aways
- What the future holds for out of home content consumption
- Trends in experiential marketing
- How to prepare for content everywhere, always
- What new technologies are coming to help you consume content
- A few new words