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Storytelling & Neuroscience: Like Butch & Sundance, Lewis & Clark, Lucy & Ethel they just work well together

Track this Session

We’ve all heard that the art of storytelling – of relaying a great narrative – is essential to reaching people, but do you know why? Because the brain craves stories. We are hardwired for tales and narrative. Some stories our brains gobble down like candy. Other stories our brains reject like broccoli. Let’s talk about what makes for a yummy bit of content for our audiences’ brains.

Key Take Aways

  • Do's and don'ts for effective storytelling
  • braaaaaaainsssss
Intermediate Social Media & Marketing Session

Speakers

Q: What do I get out of volunteering?

What don’t you get?! You’ll be part of Toronto’s coolest digital media community, attend some great sessions and meet awesome people. We make sure volunteers have the opportunity to attend the event and get the most out of it for themselves too! Not to mention, there’s the opportunity to network with a marketers, community managers, podcasters and more. And of course, you’ll get a fine addition to your resume and we’re happy to give you a reference!

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