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Storytelling & Neuroscience: Like Butch & Sundance, Lewis & Clark, Lucy & Ethel they just work well together

Track this Session

We’ve all heard that the art of storytelling – of relaying a great narrative – is essential to reaching people, but do you know why? Because the brain craves stories. We are hardwired for tales and narrative. Some stories our brains gobble down like candy. Other stories our brains reject like broccoli. Let’s talk about what makes for a yummy bit of content for our audiences’ brains.

Key Take Aways

  • Do's and don'ts for effective storytelling
  • braaaaaaainsssss
Intermediate Social Media & Marketing Session

Speakers

Q: I heard PodCamp Toronto is an “unconference.” What the heck is that?!

An uncon­fer­ence is a facil­i­tated, participant-driven event cen­tred on a theme or pur­pose (in this case, podcasting and various forms of digital media). Because we’re an unconference, we encourage our participants to exercise the “Law of Two Feet” (see next Q)

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