We’ve all heard that the art of storytelling – of relaying a great narrative – is essential to reaching people, but do you know why? Because the brain craves stories. We are hardwired for tales and narrative. Some stories our brains gobble down like candy. Other stories our brains reject like broccoli. Let’s talk about what makes for a yummy bit of content for our audiences’ brains.
Key Take Aways
- Do's and don'ts for effective storytelling