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Social Marketing Secrets for Non-Profits: How to Get the Most from Your Limited Budget

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In this session, Keka DasGupta will share her top social marketing secrets for non-profits – proven PR, digital and social media strategies that will help you get the most from your limited budgets. From third-party fundraisers to crowdfunding campaigns, using real life examples, Keka will dispel common myths, and review creative tactics that have helped non-profits increase profile, awareness and donations.

Keka DasGupta is an award-winning PR and marketing veteran with 18 years of experience. Her non-profit client experience includes: Canadian Cancer Society, Canadian Blood Services, Stephen Lewis Foundation, Goodwill, The Toronto Catholic District School Board’s Angel Foundation for Learning, Moorelands Community Services, and Fred Victor to name a few.

Key Take Aways

  • How to stand out against competitors and be unmistakable – in social media and within your community
  • How to uncover hidden advocates you didn’t know you had
  • How to leverage PR and digital influencers to promote your organization
  • How to create win-win marketing asks to create long-lasting partnerships
  • When to spend for quality that pays, and when to cut costs back to win

Q: How do you decide on the final schedule?

Though final consideration is given to the PodCamp Toronto organizing team at large, we consider the demand for each session, determined by what attendees are adding to their personal schedules.

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