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RED ALERT! Social media & crisis management

Track this Workshop

In 2015 social media is where you’ll hear about a crisis first, where conversation and rumours start, and where your online reputation will ultimately sink or swim. What are the first things you need to do online when a crisis hits? How do you monitor the most important conversations on social media? What can you do to prepare beforehand?

Mark Farmer has extensive experience with social media and crisis communications for a variety of public and private-sector clients gained over 20 years in the business. He’s dealt with acts of industrial espionage, strikes, protests, fires, floods, an ice storm, catastrophic server failure, accidents and more.

Participate in this live workshop to learn more about what to do when things hit the digital fan in your workplace.

Key Take Aways

  • Social media monitoring
  • Crisis communications
  • Social media dashboards
  • Crisis management
  • Online communications

Q: I’ll be coming to PodCamp Toronto by car, is there parking?

Parking is not provided on-site, though there are several paid lots and some street parking available in the immediate area. Heated underground parking is available directly across Gould Street underneath the Metro grocery store. To access it, come north from Dundas up Dalhousie Street (one way) and the entrance to the garage will be on your right just before you get to Gould.

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