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One Like, Two Shares, Red Fish, Blue Fish: The Basics of Measuring Social Media

Track this Session

Who am I?
My name is Rob.
Measuring things
has been my job.

So sit in the room
And hear what I say.
You’ll be measuring too
by the end of the day.

We’re going to get down to basics. There are a lot of numbers and points of data available through social media. Let’s stop counting things simply because they can be counted and help you to actually measure the change you’re hoping to make through social media.

Key Take Aways

  • What can be measured through social media
  • What can't be measured through social media
  • How to avoid number soup
Beginner Social Media & Marketing Session

Speakers

Q: What do I get out of volunteering?

What don’t you get?! You’ll be part of Toronto’s coolest digital media community, attend some great sessions and meet awesome people. We make sure volunteers have the opportunity to attend the event and get the most out of it for themselves too! Not to mention, there’s the opportunity to network with a marketers, community managers, podcasters and more. And of course, you’ll get a fine addition to your resume and we’re happy to give you a reference!

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