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Make it happen with content and being human

Track this Session

In the end of 2013, I self published my very own comic book and self-marketed it across social networks. In my session, I will share with you the various content marketing campaigns I created and ran to successfully sell a whopping… 400 copies in a year. Ok, so I’m not the next JK Rowling. However, my content marketing adventures throughout 2014 led me to interviews on CBC radio, being asked to lead a cartooning workshop for kids in Washington, D.C., my book being listed as a required textbook for two American universities, and a whole lot of learning about the kind of insights you can gain from social listening, building a loyal fan base, meeting them offline, and just being genuinely human, friendly, and helpful.

Key Take Aways

  • How do I know that my audience will want to check out my content?
  • How do I know I’m not wasting my time creating content no one looks at?
  • How do I generate content ideas?
  • How do I find the time to get to know my audience?
Intermediate Social Media & Marketing Session

Q: What do I get out of volunteering?

What don’t you get?! You’ll be part of Toronto’s coolest digital media community, attend some great sessions and meet awesome people. We make sure volunteers have the opportunity to attend the event and get the most out of it for themselves too! Not to mention, there’s the opportunity to network with a marketers, community managers, podcasters and more. And of course, you’ll get a fine addition to your resume and we’re happy to give you a reference!

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