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How to run digital campaigns: WeAreCities.ca case study

Track this Workshop

Groundforce Digital advises and trains teams on the tools and craft of digital campaigning. Groundforce Digital has worked extensively on not-for-profit and political campaigns because we care deeply about making contributions that have positive local impact. This session will offer a behind-the-scenes look at a national policy campaign We Are Cities, and how technology helps digitally-savvy people rally around a cause.

Key Take Aways

  • What you need to run great digital campaigns
  • Modern tools and craft of digital campaigning
  • How to plan your campaign: from concept to development
  • What happens pre- and post-launch
  • Systems and tools needed to sustain your movement

Q: I heard PodCamp Toronto is an “unconference.” What the heck is that?!

An uncon­fer­ence is a facil­i­tated, participant-driven event cen­tred on a theme or pur­pose (in this case, podcasting and various forms of digital media). Because we’re an unconference, we encourage our participants to exercise the “Law of Two Feet” (see next Q)

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