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How to run digital campaigns: WeAreCities.ca case study

Track this Workshop

Groundforce Digital advises and trains teams on the tools and craft of digital campaigning. Groundforce Digital has worked extensively on not-for-profit and political campaigns because we care deeply about making contributions that have positive local impact. This session will offer a behind-the-scenes look at a national policy campaign We Are Cities, and how technology helps digitally-savvy people rally around a cause.

Key Take Aways

  • What you need to run great digital campaigns
  • Modern tools and craft of digital campaigning
  • How to plan your campaign: from concept to development
  • What happens pre- and post-launch
  • Systems and tools needed to sustain your movement

Q: What do I get out of volunteering?

What don’t you get?! You’ll be part of Toronto’s coolest digital media community, attend some great sessions and meet awesome people. We make sure volunteers have the opportunity to attend the event and get the most out of it for themselves too! Not to mention, there’s the opportunity to network with a marketers, community managers, podcasters and more. And of course, you’ll get a fine addition to your resume and we’re happy to give you a reference!

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