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Can we finally stop saying that Social Media is disrupting Marketing?

Track this Session

For what seems like forever, or at least a decade, we’ve heard how social media is changing communications and how it’s disrupting traditional marketing.

Enough already!

Social media is no longer a standalone strategy, but a part – albeit a potential critical part, of a marketing strategy. It’s to embrace the idea that like every other communications channel before it, social media is now part of the marketing mix.

Key Take Aways

  • What marketing professionals and CMOs are focusing on now & for the future
  • What to do when someone asks "so what is our social media strategy?"
  • How consumers use social media vs. how marketers "think" they do
  • The benefit of no longer looking at social media as a standalone strategy
  • How social media is being woven into marketing strategies for the worlds largest brands
Intermediate Social Media & Marketing Session

Q: What are speakers required to bring?

Please bring your laptop and any accessories you’d need to hook it up to an HDMI projector. All rooms at Rogers Communication Centre are equipped with an HDMI projector/television. We will have a couple adapters on hand, but we can’t guarantee one for every presenter.

More FAQ's