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Can we finally stop saying that Social Media is disrupting Marketing?

Track this Session

For what seems like forever, or at least a decade, we’ve heard how social media is changing communications and how it’s disrupting traditional marketing.

Enough already!

Social media is no longer a standalone strategy, but a part – albeit a potential critical part, of a marketing strategy. It’s to embrace the idea that like every other communications channel before it, social media is now part of the marketing mix.

Key Take Aways

  • What marketing professionals and CMOs are focusing on now & for the future
  • What to do when someone asks "so what is our social media strategy?"
  • How consumers use social media vs. how marketers "think" they do
  • The benefit of no longer looking at social media as a standalone strategy
  • How social media is being woven into marketing strategies for the worlds largest brands
Intermediate Social Media & Marketing Session

Q: How long are sessions?

45 minutes, including Q&A (if you plan on it). Volunteers will let you know when you are approaching your time limit. We are committed to a strict schedule, so we thank you in advance for abiding by the time allotted equally for each participant.

More FAQ's