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Can we finally stop saying that Social Media is disrupting Marketing?

Track this Session

For what seems like forever, or at least a decade, we’ve heard how social media is changing communications and how it’s disrupting traditional marketing.

Enough already!

Social media is no longer a standalone strategy, but a part – albeit a potential critical part, of a marketing strategy. It’s to embrace the idea that like every other communications channel before it, social media is now part of the marketing mix.

Key Take Aways

  • What marketing professionals and CMOs are focusing on now & for the future
  • What to do when someone asks "so what is our social media strategy?"
  • How consumers use social media vs. how marketers "think" they do
  • The benefit of no longer looking at social media as a standalone strategy
  • How social media is being woven into marketing strategies for the worlds largest brands
Intermediate Social Media & Marketing Session

Q: How do you decide on the final schedule?

Though final consideration is given to the PodCamp Toronto organizing team at large, we consider the demand for each session, determined by what attendees are adding to their personal schedules.

More FAQ's