Can we finally stop saying that Social Media is disrupting Marketing?

Track this Session

For what seems like forever, or at least a decade, we’ve heard how social media is changing communications and how it’s disrupting traditional marketing.

Enough already!

Social media is no longer a standalone strategy, but a part – albeit a potential critical part, of a marketing strategy. It’s to embrace the idea that like every other communications channel before it, social media is now part of the marketing mix.

Key Take Aways

  • What marketing professionals and CMOs are focusing on now & for the future
  • What to do when someone asks "so what is our social media strategy?"
  • How consumers use social media vs. how marketers "think" they do
  • The benefit of no longer looking at social media as a standalone strategy
  • How social media is being woven into marketing strategies for the worlds largest brands
Intermediate Social Media & Marketing Session

Q: What do I get out of volunteering?

What don’t you get?! You’ll be part of Toronto’s coolest digital media community, attend some great sessions and meet awesome people. We make sure volunteers have the opportunity to attend the event and get the most out of it for themselves too! Not to mention, there’s the opportunity to network with a marketers, community managers, podcasters and more. And of course, you’ll get a fine addition to your resume and we’re happy to give you a reference!

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